Brave, the company trying to revolutionize the digital space with its proprietary utility token BAT, went live with its much-anticipated, ad-blocking feature on the Brave browser.
Brave decided to put an end to the annoying ads popping up on the browser and collecting private information. The Brave browser, which was launched in June 2018, also announced that there would be a partial ad-blocking feature and a revenue-sharing program in the future. The browser is based on Google Chrome and blocks tracking scripts and other technologies that spy on the user’s online activity.
Brave announced their revenue-earning program going live on April 24, 2019, . The announcement added,
“These users will receive 70% of the ad revenue share as a reward for their attention, which they can auto-contribute to publishers under default settings. Brave’s platform is a new path toward a better Internet, where users can browse the web, earn rewards, and support their favorite content creators while preserving their privacy.”
70% of the ad revenue earned by users will be in terms of BAT [Basic Attention Token], and users can redeem these tokens at the end of every month.
The announcement also detailed its work with various ad networks and brands for Brave Ads like The Giving Block, Human Rights Foundation, Vice, Home Chef, Ternio BlockCard, MyCrypto, eToro etc. CEO and Co-founder, Brendan Eich, said,
“With Brave Ads, we are launching a digital ad platform that is the first to protect users’ data rights and to reward them for their attention…
Brave Ads also aim to improve the economics and conversion of the online advertising industry, so that publishers and advertisers can thrive without the intermediaries that collect huge fees and that contribute to web-wide surveillance. Privacy by design and no tracking are integral to our mission to fix the Web and its funding model.”
Although the announcement said that the ads are active, there were certain countries where the ads weren’t live yet, with users complaining about the same.
mladen, a Reddit user, commented,
“False….ads are not “coming soon” they are active but “not available in my/his country”. Already have dev version…it will not be so easy in every country probably.”
BAT is up by approximately 400% since February 2019. However, at press time, its price had fallen by 5% and the token was priced at $0.40, with a market cap of $513 million.